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Celebrate the arts and peonies at the Wisconsin Arts & Peony Festival. Ovans Peony Farm, the state's largest stem cut peony farm, sets the stage. Downtown Beaver Dam features an art market, quilt show, community painting, and the dazzling Mike Leckrone Jacket exhibit. Delight in live music, chalk artists, storytellers, and food trucks. Explore peony art displays, art and sewing...

 Festivals & Events /  South Central Crossroads

In Middleton, we like to say that it's the middle things that make us special. Enjoy a pint while touring one of the state's oldest micro-breweries; sample mustards from around the world at the National Mustard Museum; stroll through a revitalized, charming Downtown shopping district or take a walk around our outdoor shopping center at Greenway Station.​ Middleton, Wisconsin, has...

 Destinations /  South Central Crossroads

Beloit offers year-round experiences including public art, historic sites, unique dining, and a magnificent farmers' market. From day trips to overnight, along with hub and spoke and weary travelers looking to stretch their legs, Beloit is group-friendly. Contact:  Matt Bosen

 Destinations /  South Central Crossroads

Alex Jordan's retreat opened in 1960 and has since grown into an attraction with many buildings and exhibits.  You will explore some of the world's most unique collections, including the world's largest carousel, automated music machines, and more. Contact:  Jenny Greene

 Attractions/Museums /  South Central Crossroads

Exciting professional musicals, memorable dining, spectacular gift shops, legendary Klopcic Family hospitality and fabulous service make The Fireside a complete destination in itself or the perfect complement to any Wisconsin tour. We’ve been caring for groups of all sizes from across town and across the country for 60 years. Seven shows weekly Thursday through Sunday year-round, both matinees and evenings....

 Entertainment /  South Central Crossroads

Discover Frank Lloyd Wright’s “autobiography in wood and stone” on a tour of the breathtaking 800-acre Taliesin property including his home and studio. These buildings are the most personal of Wright’s masterpieces and span six decades of his career as one of America’s greatest architects. Taliesin is part of a UNESCO World Heritage Site. Ample parking is available for buses...

 Attractions/Museums /  South Central Crossroads

Stoughton: Known for a richness of Norwegian Heritage, those that take a pee beyond the rosemaling discover many reasons to stay a while between their travels between here and there. Contact:  Callie LaPoint  

 Destinations /  South Central Crossroads

Discover how the preservation efforts of two men helped save Wisconsin’s Cornish history. The picturesque stone buildings of Pendarvis were preserved by life and business partners Bob Neal and Edgar Hellum. The site celebrates the couple’s restoration efforts and the stories of the region’s Cornish miners, Wisconsin’s first “badgers.” Contact:  Bethany Brander

 Agriculture/Farms /  South Central Crossroads

The North Central Group owns and operates ten Hilton and Marriott brand hotels throughout the greater Madison area.  Our properties are conveniently located off of Interstates 90/94/39 and are in close proximity to local attractions. Contact:  Maddi Olson

 Lodging /  South Central Crossroads

Visit New Glarus, America's Little Switzerland!  Established as a Swiss Colony, New Glarus retains its Swiss charm via alpine architecture, traditional festivals, and mouthwatering Swiss delicacies. Contact:  Bekah Stauffacher

 Destinations /  South Central Crossroads

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