Circle Wisconsin Tour Planner

Our annual planner will help you craft an unforgettable Upper Midwest group adventure with helpful attraction spotlights, itineraries and listings.


2022 Edition

2022 cw coverIt’s a new year with new ideas, opportunities and optimism. Wisconsin continues to welcome groups with great anticipation and smiles. The stories and itineraries included in this year’s planner feature some new, tried-and-true and all-around FUN destinations/attractions for your next tour to Wisconsin. Travelers will enjoy the beauty of any outdoor activity on land or water. They’ll experience history, attractions and culture when exploring our urban communities. They’ll enjoy quality and diverse entertainment throughout the state. And, of course, they will savor an abundance of very scrumptious and delicious food, from freshly made sausage to squeaky cheese curds. A multitude of ethnic favorites await, from German cuisine and American fare to flaky kringle and creamy frozen custard.

Looking for something new to celebrate the holidays? Wisconsin has a multitude of festive options. Enjoy a variety of cheerful and jolly outdoor light displays throughout the state from not only the windows of the motorcoach, but with a lovely evening stroll or horse-and-carriage ride. Delightful and joyous indoor decorations are beautiful and plentiful around the state. A visit during the holidays will certainly get you and your travelers in the holiday spirit.

If you’re looking for even more itinerary ideas for Wisconsin and the Midwest, join us March 27 – 29 for the annual Circle Wisconsin Midwest Marketplace in Bloomington, Minnesota at the Radisson Blu located within the Mall of America. Meet with over 100 destinations, attractions, theaters and more from not only Wisconsin but the surrounding Midwestern states (Minnesota, Michigan, Illinois, Indiana, Iowa and the Dakotas). It’s an industry event you don’t want to miss. Go to for more information and to register.

Wisconsin is an ideal destination for groups looking for scenic and fun outdoor adventures, an abundance of interesting attractions to explore, tasty culinary trips, unique and delightful theater experiences, but above all friendly and smiling Wisconsinites looking forward to welcoming you to our beautiful state.

See you on the bus!

Recent Features


History & Arts

Groups can appreciate Wisconsin’s millennia of rich history and diverse artistic heritage


Urban Activites

Enjoy fine dining, admire beautiful architecture and explore diverse neighborhoods in these Wisconsin cities


Outdoor Activites

Groups can embark on water excursions, nature hikes and garden tours

Recent Itineraries


Swiss Heritage and Botanical Gardens in South Central Crossroads

Water from Lake Mendota and the Rock and Wisconsin rivers has influenced so much of the South Central Crossroads’ regional distinctions, including its dairy and sawmill industries, Swiss heritage, and beautiful state parks. Groups who plan a trip to this region will discover charming downtowns, lush gardens, and engaging museums to create a distinctly Wisconsin itinerary.


Wine Tasting & Living History in Wisconsin's Eastern Shores

From the Gilded Age mansions of Lake Geneva to the enchanting coasts of Door County, the Eastern Shores region has group-friendly opportunities for every interest. Learn about manufacturing history, enjoy an authentic fish boil and sample Wisconsin’s famous dairy products.


Outdoor Splendor and Waterfront Activities in Wisconsin's Northwoods & Lake Superior Region

Wisconsin’s Northwoods region, which spans the Mississippi River to Lake Superior, includes dense woodlands, hundreds of lakes, and charming coastal islands. Motorcoach groups can tour lumber baron mansions, relax on pontoon cruises and explore the waterfront communities that distinguish each region.


Discover French Voyageur heritage and Charming Main Streets in Wisconsin's Mississippi River Valley & Beyond Region

Beautiful forests and rolling kettle moraine landscapes drew French voyageurs and Native Americans to the Mississippi River Valley for centuries, and the area is very accommodating to groups who wish to explore the Great River Road. Whether your party is interested in craft beer, nature hikes, or local immigrant history, this region features attractions for an unforgettable itinerary.


Water Excursions and Circus History in Wisconsin's Heartland

The Wisconsin Heartland—a compelling landscape of sandstone cliffs and rolling hills—has welcomed tour groups for generations. Whether you want to learn about the state’s circus history, cruise through dramatic gorges, or watch entertaining live theater, you’re sure to find it in the center of the Badger State.

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