The Itinerary at a Glance

Dancing horses, jelly beans, outlet shopping and Gilded Age splendor keep motorcoach groups happy.

4 Unique Experience on This Trip

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  • Civil War Museum
  • Jelly Belly Visitor Center
  • Lake Geneva Canopy Tours
  • The Dancing Horses Theatre


Duration: 4 Days

Available: Year-round

This Itinerary is Ideal For: All

Itinerary Details

Day 1

Begin your visit to Wisconsin with a stop at Pleasant Prairie Premium Outlets with exceptional brands for extraordinary savings at over 90 stores. Make memories along the shores of Lake Michigan in Kenosha. At Southport Lighthouse, listed on the Wisconsin and National Register Civil War Museumof Historic Places, take a group photo and if you’re super ambitious you can even climb to the top! Outlet and specialty shopping options abound, from boutiques and galleries to designer factory outlets to cheese emporiums. Pause to reflect on the Civil War through the personal stories of soldiers from the Upper Middle West at the Civil War Museum. Pick your favorite flavor with a delicious treat at the Jelly Belly Visitor Center. Taste and buy your favorites amongst sweets stacked to the rafters. Then on to SC Johnson in Racine, where you’ll be inspired by iconic architecture with Frank Lloyd Wright designs. See the Research Tower where trusted brands like Pledge, Raid and Glade were created. Discover America’s largest collection of contemporary crafts at the Racine Art Museum. Its nationally recognized exhibits change regularly. No trip to Racine would be complete without a drive to the lakefront to enjoy the dramatic view of Lake Michigan at North Beach and then a stop at one of Racine’s five kringle bakeries to sample and buy these Danish treats – Wisconsin’s official state pastry!

Day 2

Get your blood pumping first thing today with a sky-high adventure at Lake Geneva Canopy Tours. This attraction features guided tours through nine zip lines, five sky bridges, four spiral staircases, a high ropes course and over nine miles of hiking and biking trails. Experience the Dancing Horses Theatrepageantry of The Dancing Horses Theatre in Delavan; enjoy a box lunch and choose from three different shows. Lake Geneva is known for its historic mansions. Escape to a Chicago beer baron’s Victorian estate at Black Point Estate and take a group photo on the veranda overlooking Lake Geneva. For more Gilded Age splendor, spend time at the Baker House 1885. Step back in time to enjoy a lakefront luncheon or dinner, Victorian tea, and interactive murder mystery and cabaret shows. Make a date to spend time at Rosewood, Wisconsin’s newest dream desti-nation with themed shows, farm-to-table dining experiences and shopping. And don’t miss one of the high-energy vocal performances and expansive show repertoire of Mark & Gretch Productions.

Day 3

Don’t leave the Walworth County area before experiencing the unique shopping and dining in Lake Geneva and beyond. Return to Wisconsin of the late 19th century when waves of immigrants came to America’s heartland in search of a better life as you visit Old World Wisconsin. From narrated tram tours to self-guided group tours to pre-ordered lunches, this Wisconsin Historical Society treasure offers a chance to journey back in time and see re-created farmsteads and settle-ments. Experience agritourism tours and tastings, historic landmarks, designer shopping and more in Johnson Creek. The area is alive with history, nature and architecture, and savvy shoppers know that the Johnson Creek Premium Outlets boast over 60 stores with deep discounts!

Day 4

Adventures of all kinds await your groups as you explore the city of Beloit, one of Wisconsin’s southernmost cities. Delight in an angel museum, a charming Wisconsin supper club, a new-age burger joint, farmers’ markets, and many festival and special events. Be sure to stop at Beckman Mill, restored to the way it was in the 1920s and one of the only working gristmills in the state.